Vogue Netherlands

Conde Nast has expanded yet again, launching Vogue Netherlands, the 19th international edition of Vogue. There’s been a lot of anticipation for the latest addition, since it was announced that Vogue would be expanding to the Dutch market in late 2011. The new magazine is edited by Karin Swernik, formerly the editor of Dutch Glamour.

While expansion is always good news, the cover leaves a lot to be desired. Headed with “Een in Nederland” (“Number One in the Netherlands”), the front page of the first issue features models Ymre Stiekema, Josefien Rodermans and Romee Strijd, all Dutch girls. Aside from that, there’s not much else I find interesting about this cover. I’m about as impressed as editor Miranda Priestly was about the concept of “florals for spring,” in The Devil Wears Prada. Three models dressed in pink, blue and yellow, respectively, for an April cover – definitely playing it very safe. Despite the baby steps, the newest issue is good news for Vogue and for Conde Nast International, and I’m sure Vogue Netherlands will surpass our expectations in the future!

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