H&M have pulled out another celebrity collaboration yet again, this time in the form of an underwear range from the one and only David Beckham. Yes, ladies… an underwear range. Beckham has teamed up with the Swedish retailer to create an affordable range of vests, briefs, T-shirts and pyjamas, inspired by his own casual attire. Unlike collaborations with Versace, Lanvin and Jimmy Choo, the David Beckham range is expected to be ongoing.
“I always want to challenge myself and this was such a rewarding experience for me. I’m very happy with the end result and I hope H&M’s male customers will be as excited as I am”
Luckily for us David Beckham is modelling his new range to help promote the collection, Becks has posed in a series of sexy black and white shots. The range will launch online on the 2nd February.