The Weeknd – Rolling Stone (Official Video)

The promotion for The Weeknd’s ‘Trilogy’ release has begun. After unexpectedly signing a contract with Universal, the plan now is to release mastered versions of The Weeknd’s three mixtapes which were all released within 2011.

One of our favourite songs from ‘Thursday’, Rolling Stone gets the minimalistic video treatment, a true reflection of the stripped and naked song, which is further explained by Abel here.

“Because I am a man of few words, I chose to make a viral video to show you how I felt and where I stand. I usually don’t like to ‘spoon feed’ my audience because I grew up idolising story tellers who tell stories using symbolism, so it was in my nature to do the same. The Rolling Stone video takes place in a dimly lit studio which represents the two worlds I have been stuck in. The gloomy side represents the mainstream world while the other side represents the underground. The girl holding on represents you.”

The trilogy is due on the 13th November 2012, which will contain 3 bonus tracks as well as the original songs from 2011.

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